As the founder, I wore many hats and poured my learnings from design, entrepreneurship, communication, and research to Explorate. I led the end-to-end  process and collaborated with designer and engineers.

‍As the lead and solo user researcher, I spearheaded the development of the interview guide, conducted 15 in-depth interviews with end users, created 4 user personas, and pitched 10+ event ideas to help scale growing early-stage product.

I designed and led user interviews, survey analysis, brainstorming sessions, and video production to root the design in user's needs through research-based storytelling.

I conducted service safari, led stakeholder interviews, and secondary research about customer satisfaction. After synthesizing the results from service safari and interviews, I created the ecology map, our client's pain points, and design principles according to their priorities. I created the "vending machine" prototype and built the final "How to Tomate?" poster.

I crafted the entire project from plot writing to coding with Twine.

I crafted the entire project from user interview to manufacturing the prototypes.